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White Papers

The following white papers are all available in PDF format. Click the "Read more" link to open the file in Adobe Acrobat Reader which is available for free at http://www.adobe.com.

The Business Plan Pro Financial Model
The financial model is based on established financial principles including standard accounting, double entry bookkeeping, and the underlying importance of the fundamental accounting equation: assets = liabilities + capital. It also depends on understanding the difference between planning vs. accounting. Read more
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Business Planning for Slowdowns
Slowdown isn't the goal or objective, of course, it's an environmental assumption. A good plan interprets the external environment. Read more Click to View File

Business Plan Pro - Advanced Table Help
This white paper is about the spreadsheets in Business Plan Pro. It covers some of the critical assumptions and complex formulas so you can understand how they work. Read more
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Business Plan Pro - Table Tips and Traps
This is the business age of numbers. You can't get a new company financed without a business plan built on believable numbers. Read more
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Business Plans and Venture Competitions
This white paper is for entrants in both venture competitions and business plan competitions. It's about the competitions themselves, how to win them, and specifically, how to use Business Plan Pro to better your chances. Read more
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